Difficulty in seeing a doctor has been a problem in our country since ancient times. With the development of the era of technology and the Internet, the difficulty of seeing a doctor has gradually become easier. With the rapid development of the mobile Internet, we are more and more efficient in solving problems through the Internet.
The same is true of seeing a doctor. With the country email list realization of major health websites, apps, small programs, and public accounts, people are no longer worried that they will not be able to register, cannot find doctors, and cannot learn the latest news from hospitals. These problems are no longer a problem. question.
1. Product introduction
It can be seen from the App Store that from November 04, 2020 to March 28, 2021, Health 160 released a total of 25 versions.
Product descriptions viewed in the App store:
The slogan on the app store reads:
2021-03-20 version and all versions up to now: online consultation is super convenient;
2021-02-22 version: registration | physical examination appointment | home delivery of medicine | famous doctor consultation;
Version 2021-02-08 and all previous versions: registration | home delivery of medicines | consultation with famous doctors.
From this, it can be seen that the versions before 2021-02-22 all use "registered mail" as the core propaganda point. Due to the impact of the epidemic, people's living habits have gradually changed.
There was a minor illness in the past, and most people would choose to sign up to take a look at it, but now everyone prefers to solve the problem online through mobile phones. Online grocery shopping, online office work, and online consultation are gradually becoming more and more common.
2. Product user analysis
The appearance of the product is to solve the needs and pain points of users. The health 160 product is aimed at users of all ages. With the most simplified operation, it can solve the needs of seeing a doctor and consulting health information.
Health 160 download ranking:
Data source: iResearch
Since iResearch needs to pay to view more, there is no need. Baidu data has not included Health 160, so it is difficult to summarize the data.
From this, I would like to make a bold guess: Health 160 was developed by CEO Luo Ningzheng, and the company is located in Shenzhen. The company mainly cooperates with major hospitals from Shenzhen to establish a good reputation, and then slowly matures its own business, expanding from surrounding cities to other cities. It is still in the stage of continuous growth, and it is believed that the follow-up development will get better and better.
Second, the need to organize
1. User needs analysis
For online medical treatment, everyone hopes that registration will be fairer and simpler, and that there is no need to wait for medical consultation. Health 160 takes users' needs as the starting point, and solves many core needs of users such as appointment registration, drug purchase, various health information guidance, hospital evaluation, doctor qualification inquiry, and online consultation.