For example, if I'm in Austin, TX, and my electrical system goes up in smoke, I might search electrician near me on my phone. electrician-near-me Unfortunately, an ad like this does little to address my urgent need for an electrician. Of course the ad says I can get local offers from electricians, but I have to enter my postcode only to get offers. I need help now! Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years in the search industry. Why is there such a debate? Well, often people get hooked on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may or may not be used), and competing theories (everyone has an opinion based on something they have heard or read).
To make matters more confusing, Google fax list is less than forthcoming about the secrets of their algorithm. But if CTR really has an impact on Google's organic search rankings, shouldn't we be able to measure it? Yes! In this article, I will share fascinating data on the relationship between Google CTR and rankings. I'm also going to share four tips to make sure your Google click-through rates on organic SERPs are where they need to be. To be clear: my goal with this article is to provide just a brief background and actionable information on the subject of organic click-through rates on Google. We won't dissect every tweet or quote ever written by anyone at Google, dive into patents, or refute every SEO theory about whether or not CTR is a ranking factor. I share my theory based on what I saw and my recommendations on how to act accordingly.
Advertising Continue reading below CTR and Google Rankings: Yes! Nope! Who knows! Eric Enge of Stone Temple Consulting recently published an article with a title stating that CTR is not a ranking factor. He clarifies in this article that Google does not use CTR as a direct ranking factor . What is the difference between a direct and indirect ranking factor? Well, I suggest you watch Rand Fishkin's great video on this very topic. Basically, we know that (I got a link from a reputable website, hooray!), but there are plenty of other things that don't have a direct impact. , but still have an impact on rankings (a top influencer tweeted about my business and now tons of people are looking for us and checking out our site, awesome!).